About

Us

About us

AgriBriefing’s mission is to shed light on the global agribusiness supply chain. We provide a range of benchmark prices, market data and specialist S&D forecasts that allow market participants to plan, manage risk and deliver enhanced ROI across their businesses. 

For over 150 years AgriBriefing’s specialist brands have been helping our clients make better informed decisions.

  • Whether you need our pricing benchmarks to make a procurement decision, or our forecasts to help inform a strategic project AgriBriefing’s specialist services are here to help

 

  • We’ll provide the market information and context in the way you want it, with online news services; API data feeds and Excel plugins; webinars and networking events; scientific research extracts; multi-client studies and bespoke consultancy

 

  • We concentrate 100% on the world of agricultural commodities and food. We are experts in the niches we serve and aim to help all market participants make better informed decisions
We employ bright, talented people who are ambitious and make things happen.
Rory Brown
Rory Brown
Co-founder & CEO
Rory Brown, Co-founder & CEO

Rory co-founded  AgriBriefing in 2010 and serves as Group CEO. Prior to that, Rory spent over 20 years in senior positions across a wide range of premium international business intelligence companies.

Rory began his career in marketing at commodities and financial information specialist Metal Bulletin before joining Emap to help develop a digital subscription proposition for one of their leading information brands in the Middle East.

After marketing director positions at the Risk Waters Group and Incisive Media, Rory took on a divisional managing director role running a group of acquired businesses based in New York and London.

Rory’s marketing background ensures a deep focus on the needs of end-user communities to deliver products which help those communities operate more effectively.

Rupert Levy
Rupert Levy
Chief Financial Officer
Rupert Levy, Chief Financial Officer

Rupert joined the team in 2012 at the time of the acquisition of brands from UBM.

He began his career at KPMG before joining Miller Freeman as finance director in 1998.

Rupert went on to hold senior financial director positions at WMRC, SEM Group, Haymarket exhibitions and Dods.

Alongside his financial responsibility Rupert has a specific remit to oversee the company’s events portfolio.

Gehan Talwatte
Gehan Talwatte
Non-Exec Chairman
Gehan Talwatte, Non-Exec Chairman

Gehan started his career at Dun & Bradstreet in the USA. He co-founded a software start-up in India (Cognisant Technology Solutions), set up a workflow and credit automation business (eccelerate.com, sold to AIG) and was co-founder and CEO of Hoover’s Online Europe (sold to D&B in 2005).

Most recently Gehan was CEO of Ascend Worldwide, a leading aviation information business backed by LDC and sold to Reed Business Information in 2011.

In addition to his role at AgriBriefing Gehan is the executive chairman of Ishka, an aviation finance business, and non-executive chairman of OAG.

Jim Kenny
Jim Kenny
COO – Urner Barry
Jim Kenny, COO – Urner Barry

Jim joined the team in 2017 at the time AgriBriefing acquired Urner Barry, where he serves as COO. He has 25 years of experience in the business of agribusiness intelligence, serving in roles that include national accounts management; beef, pork and seafood market reporting; and business development.

Jim’s professional interests include strategic planning, product development, and sales and marketing. In addition, Jim was a contributor to Meat Processing Magazine, is active in several industry trade associations and is a graduate of the National Fisheries Institute Future Leaders Program.

Jim has worked for A&P and independently at the NYSE.

Emma Luetchford
Emma Luetchford
Chief Marketing Officer
Emma Luetchford, Chief Marketing Officer

Emma joined AgriBriefing in 2019 as Group CMO. Emma oversees marketing and digital teams across the AgriBriefing Group, and has over 20 years’ experience in Marketing, Digital and IT roles.

Emma began her career working for some of the UK’s leading digital and marketing agencies, working on a range of high profile clients. She later moved in-house, working in media, financial services and logistics companies leading functions ranging from marketing strategy and operations to digital transformation.

Emma is passionate about the use of digital technology and data to address customer and business challenges. Her time in both commercial and technical functions enables her to bring the two specialisms closer together to deliver greater benefits.

Elisabeth Mork-Eidem
Elisabeth Mork-Eidem
Group Events Director
Elisabeth Mork-Eidem, Group Events Director

Elisabeth joined AgriBriefing in 2012 and has overall responsibility for the group’s events portfolio. Prior to joining, she spent over 12 years with Marcus Evans, formerly in conference research and production roles before becoming the General Manager for European Conferences. She ran the conference business first from the Prague office and later took over the running of the London based teams.

Whilst at AgriBriefing, Elisabeth has been driving the growth of the events business which includes launching into new markets and new regions through various event formats

Joe Muldowney
Joe Muldowney
CEO – Urner Barry
Joe Muldowney, CEO – Urner Barry

Joe has 30 years of experience in providing critical market information to stakeholders in the agribusiness value chain.

Joe joined AgriBriefing in 2017 as part of the acquisition of Urner Barry, where he is CEO.

During his career Joe has held senior positions in sales, marketing, customer care, product development and editorial

Emma Penny
Emma Penny
MD – Inputs Division
Emma Penny, MD – Inputs Division

Emma Penny is Managing Director of the AgriBriefing Inputs division, and has day-to-day management responsibility for subscription websites Feedinfo and Agrimoney.

Emma was editor of Farmers Guardian when the brand was bought by AgriBriefing in 2012, and her role grew to encompass editorial content collaboration and development across the group, before becoming MD of the Inputs division in 2018.

Emma has a strong background in editorial content, having been a journalist and editor in agriculture, construction and the logistics/haulage sectors, working for both RELX and UBM.

She also has deep connections with the agricultural sector, coming from a family farm in Aberdeenshire and with a degree in agriculture from Aberdeen University. Emma is also an Associate of the Royal Agricultural Societies.