Agriculture’s national newspaper, Farmers Guardian, got a facelift on Friday 1 July as the publication evolved from tabloid, to a compact and concise A4 magazine format. The changes have been made in response to reader feedback and a changing agricultural marketplace.
Traditional weekly news agendas are becoming a thing of the past with so much information available at speed in a digital format. Farmers Guardian is reacting by becoming the go-to publication for informed content at the end of the week, which cuts through daily news and opinion and writes about what really matters to UK agriculture. It will add so much more that readers didn’t know as the title delves behind the headlines.
Leading sections such as news, business, arable, livestock, sales, farm feature and machinery will all still be there and we will build on what makes them great. New sections will also be added to the mix such as Global Ag View, Politics and Red Tape, Beyond the Farm Gate and a revitalised comment and opinion section. There will also be a greater focus on diversification and how farmers can add value at a tough time for the industry. Giving a truly national overview of UK agriculture, every sector and part of the country will be served by the re-energised Farmers Guardian.
The design of the publication will be refreshed with greater use of photos, engaging captions and a modern layout. Not afraid to hold politicians and decision makers to account, Farmers Guardian will build on its reputation as the voice of UK agriculture, written for farmers by those with a passion and understanding of agriculture. The publication will carry a new strapline ‘The Heart of Agriculture’ and independent retailers across the UK will have the opportunity to win prizes based on improved their local sales performances.
Farmers Guardian Editor Ben Briggs, said: “Farmers have told us they love many of things we provide. Easy-to-read news content, great analysis of complex issues affecting the industry, farm features and case studies, and market-leading show, sale and technical content. But, they’ve also told us they want more!
“From comprehensive business coverage focusing on realities of farming. They’ve told us they want greater focus on international news and context around why what happens in Europe, New Zealand or the USA matters for them on their UK farm. And they have told us they want more about diversification and generating additional revenue for their business. The new Farmers Guardian will deliver all of this and more.”
For more information on the relaunch, please visit: www.FGInsight.com/NewFG