LAMMA’s move to the NEC in Birmingham has been hailed as a great success by the thousands of visitors who thronged to the revamped event and the 650-plus exhibitors who packed the halls with the latest farming machinery, equipment and innovative technology.

The first all-indoor LAMMA show, which took place on 8th and 9th January, represented a new era for the UK’s largest farm machinery and technology event.

The overriding message that emerged during the show was that the new indoor venue had proved ideal for a national event of this size and stature. It provided a comfortable environment in which to view and discuss the vast array of agricultural kit on show and to talk business, leading many exhibitors to comment on the high quality of conversations they had with visitors.

40,000People attended the show
650Exhibitors were in attendance
11NEC halls were used
Over 500,000 sq feetOf floor space was taken up at the NEC
4Days taken to build the event
Lamma 2019 attendees

AgriBriefing group events director Elisabeth Mork-Eidem said: “We are absolutely delighted with the outcome of what has been a busy and exciting year planning for the show. We are thrilled with the incredibly positive feedback both from our exhibitors and visitors taking part over the past two days.  Together we pulled together and provided the show UK agriculture deserves.”

For further LAMMA information see

LAMMA ’20 will take place at the NEC on Tuesday 7th and Wednesday 8th January 2020.

What Exibitors had to say

The Lamma move to the NEC has been fantastic. We have seen what we think is record attendance, greate positive mood, fantastic enquiry levels and everybody seems to have really embraced the move indoors.

James Duggleby, Krone's head of marketing

It is a great improvement now we are indoors. End users and exhibitors have been really impressed. We have had a constant flow of people and great interest in the machines.

Kate Bennett, Kuhn marketing and communications co-ordinator

We have been really, really busy. We firmly believe agriculture deserves a really good shop window and we are very pleased to be at the NEC.

Martin Hamer, Fendt national sales manager

It has been absolutely amazing – we could not see the stand carpet for visitors. We will be looking to increase our stand space next year.

Nicholas Hassell, McConnel marketing co-ordinator

Highlights from Lamma 2019