Product manager, Inputs division
Feedinfo, London, UK
Feedinfo is one of AgriBriefing’s flagship B2B premium data products, sold on a SaaS model by subscription. It provides price reporting, news and analysis to the fast-growing biotechnology sector, specifically companies involved in buying and selling inputs to animal feed, a market worth $20bn per year. Alongside Feedinfo sits Agrimoney whose audience covers the production and trading of all agricultural commodities – grains, oils and softs (coffee, sugar, cocoa, rice, cotton, rubber etc.) – and Flexnews which focuses on food and beverage news.
In light of the division’s ambitious growth targets we’ve created a new role focusing exclusively on our products, primarily Feedinfo. The Product Manager will develop a deep understanding of the product features, its target audience, its market, and the AgriBriefing organisation dynamics that support it. The product manager is the guardian of the quality of the products and their marketability.
The role holder will conduct primary market research and product concept testing with customers, generating product requirements; determining specifications, producing timetables, pricing, and time-integrated plans for product introduction. They will have a dotted line into and work closely with the division’s MD. They will also work side by side with sales and marketing to develop go to market strategy.
The role holder is responsible for the product roadmaps. They will support product development by translating business needs to product solutions, and vice versa. Through direction from key business stakeholders, they will take responsibility for maximising the value of the products through effective prioritisation and curation of the requirements backlog, and the work of software development partners. Future developments are likely to relate not only to the core product but also look to develop partnerships with financial institutions or exchanges.
The role holder will be based in our London office, reporting to the Group Chief Marketing Officer, but can expect frequent travel to high profile client sites and large industry events in order to build their network and meet end users and decision makers.
Develop the Product Roadmap
• Understand customers’ needs and desires by working closely with Sales, Editorial and Analyst teams and through direct customer interaction.
• Recommend the nature and scope of present and future product features by reviewing product specifications and requirements; assessing data availability, appraising new product ideas and product enhancements/extensions.
• Determine Minimum Marketable Product criteria.
• Assesses market competition by comparing our product to our competitors’ products.
Lead product development
• Bring new products to market by analysing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with both internal and external stakeholders.
• Recommend product pricing by using market research data; understand and utilise margin levers and support Sales and Marketing with tactical price initiatives.
• Work closely with software development partners to clarify, estimate and prioritise software requirements.
• Acquire knowledge of existing technical and business processes and apply this knowledge to assigned tasks and projects.
• Apply Agile principals effectively in day to day activities.
• Present solutions/prototypes to stakeholders in design phases, collaborating with key stakeholders to define acceptance criteria.
• Lead or coordinate with third parties on a technical level.
Manage the product lifecycle
• Monitor competitive activity and market trends to maintain continued viability of product.
• Continuously interact with customers and the Sales team to understand the need for product enhancements and/or feature retirement.
• Stay apprised of new technologies and data initiatives and recommend their integration into the product roadmap.
Required experience, skills and behaviours
• Solid experience as a product manager of a B2B data or digital service
• Demonstrable experience and expertise with core MS Office modules (Excel, Word and PowerPoint)
• Demonstrable experience of using Agile methodologies (e.g. Scrum, Kanban, DSDM)
• Understanding of software development cycle
• UX skills – wireframing, prototyping, UX testing
• Excellent organisation and communication skills
• Sound analytical skills
• Willing to learn and show enthusiasm for what we do
• A team player who can work in cross functional teams
• Ability to meet strict deadlines
• A current passport with no restrictions for worldwide travel
Desirable experience and skills
• Understanding of data integration models e.g. ESBs v APIs
• Knowledge of the agricultural/agribusiness market
• A second language is not necessary but French, Spanish, German or Mandarin could prove useful in some of our territories
If you belive to be a good match for the role please demonstrate how in a covering letter and send it along with your CV to Emma Luetchford, CMO: email@example.com