Senior Marketing/Marketing Executive (maternity cover)
AgriBriefing, Preston, UK

AgriBriefing is the largest multi-platform agricultural information business in the UK. Our brands reach the major agricultural sectors – arable, dairy, livestock, agricultural machinery, finance and equipment. We take a farmer-centric approach to media.

Our job is to help farmers run their businesses more efficiently and make better decisions. There are many ways we can do this – newspapers, magazines, websites, conferences, exhibitions and marketplaces.

Improving awareness, engagement and conversion of AgriBriefing UK subscription products and services.

Duties include subscription campaign planning and execution across web, PPC and email channels. As well as using on-page advertising in Farmers Guardian, Dairy Farmer and Arable Farming magazines to grow awareness of subscription packages.

Strong experience with Pay-Per-Click marketing, email, A/B testing, funnel conversion and engagement tactics would be an advantage.

Working with our AdWords agency, CMS supplier, email platform provider, editorial and tech teams, you will be driving audiences to our payment funnels.

You must learn from campaigns and share information with stakeholders.

– Be enthusiastic and motivated to keep up with marketing trends
– You will be able to interpret data and make decisions based on findings
– Spot promotional opportunities to promote to target audiences
– Be able to produce creative work in line with the brand guidelines
– Be an excellent communicator able to work on cross-departmental marketing projects
– Be great with Excel and data – you need to know how to cleanse and dedupe data, use pivots, and manage and understand data
– An ability to work under pressure and with production deadlines

This is a full-time 5-month maternity cover contract
35 hours per week
25 days annual leave pro-rata

Please explain in a cover letter why you are the right person for the role and send it along with your CV to Dominic Parker, Marketing Lead Consumer: